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Monday, December 12, 2011

Chocolate from the Bald Man

In the year 1996, Betty Rubble became a Flinstone vitamin; Israel freed hundreds of Palestinian prisoners; Magic Johnson became the second NBA player to reach 10,000 career assists, and much, much more. However, during this year, a small chocolate shop opened in the Israeli city of Ra'anana. The shop was started by Max Fichtman and Oded Brenner. Oded Brenner had spent six years in Paris learning the art of making chocolate, and I believe he did a very good job.Together, the two men began selling handmade chocolates. They named their shop Max Brenner. Many of you may have heard of this delightful place. Max Brenner has locations in the United States of America, Australia, the Phillipines, Singapore, and, of course, Israel. The two men have the following philosophies:

"Chocolate is not just about taste. It’s a symbol of different aspects in our lives - of romance, of sensuality, of decadence. These aspects actually create the new chocolate culture of Max Brenner."

"Chocolate to me is European so the restaurant is part Parisian cafe. Then I added some 'Charlie and the Chocolate Factory'. I added spices from all over the world that we use to create our chocolates. And then part of it is like a lab - like a drugstore."

Max Brenner's sells a variety of chocolate-based dishes. Among the lot are chocolate waffles, crepes, fondues, ice creams, hot chocolate drinks, smoothies and even martinis. Chocolate pizza is one of their most popular dishes. Even though it may not sound good, it was one of the most enjoyable dishes I have ever eaten. In fact, the dish was featured on Food Network's The Best Thing I Ever Ate. Max Brenner is definitely worth trying, and I myself cannot wait to go back. Also, for those of you who are Jewish, Max Brenner chocolates are certified Kosher by the Nazareth Rabbinate.

To find the closest Max Brenner branch to you, please go to this link: http://www.maxbrenner.com/branches.html

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